Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Welcome to Name Calling, where store owners around the D.C. area tell us the inspiration behind their shop's name. Curious to learn the story behind your favorite boutique's name? Nominate them for a feature by sending us an email at email@example.com.
If you have a knack for quirky gadgets for your kitchen and home, like beautifully designed toilet plungers and top-notch martini shakers, you've got to shop 14th Street's funky home goods store with the so-Washington name of Home Rule.
Greg Link opened the store with the intentions of keeping the name local while also reflecting the functionality and everyday nature of the store's merchandise. Originally Link was planning on calling the store DC Basics, but because the name was too similar to Basics Cafe on U Street, he sought out an alternative.
While driving home from Charlottesville one afternoon, he was struck with a great idea to title his shop based on a pun on the 1973 congressional act. D.C. locals understood the name Home Rule, but Link couldn't help but laugh at how his non-resident family members didn't quite get it.
About a year after the store opened, someone came in with an old bottle of vitamins with a Home Rule label on it, and informed him of a health food store in Adams Morgan with the same name. It turns out Link wasn't the only clever store owner in DC! — Kate Friedman
· Home Rule [Official Site]