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In July, Washington Post fashion scribe Robin Givhan wrote a great article about how local swimwear designer Karla Colletto and graphic artist Pum Lefebure of D.C.'s Design Army put their heads together and came up with one of the wittiest swimsuits ever. Their Swim At Your Own Risk capsule collection combines Lefebure's love of typography and Colletto's sporty style and precise construction, and we wanted to find out how it was received when it debuted at Miami Swim Week. Click through for photos of the collection (which isn't yet available in stores), and a SwimShow recap from the Karla Colletto team about the swimsuits that are destined to be a conversation starter.
"Our Cruise 2015 Collection was very well received at the Miami SwimShow, but the Karla Colletto X Design Army pieces were a standout. The "Swim At Your Own Risk" graphic created by Pum Lefebure at Design Army brings a sense of humor to our collection that really puts a smile on everyone's faces. Our customers were excited to see a fresh spin on the great fitting body styles that they expect from us. Many of our accounts, including some new customers, expressed interest in ordering the "Swim At Your Own Risk" pieces, so we think the collection will do very well.
We were recently nominated for Invista's "LYCRA® CELEBRATES DESIGN: 10 Years of Swim Award," which also presented during Swim Week. The "Swim At Your Own Risk" suit was chosen to represent our brand on the runway. People got to see it in action—it's a great conversation piece. Our first collaboration is off to a great start! Hopefully it's a sign of more collaborative projects to come."