Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Even if you've never been inside Hitched in Georgetown, chances are you know Hitched's window displays. We bet there are people who walk down that side of Wisconsin Avenue just to see the rotating selection of dreamy wedding gowns. "We have a lot of fans of the window," co-owner Carin Rosenberg Levine confirmed. Levine and Julia Lichtman Kepniss, best friends from seventh grade, opened Hitched in 2005 after being convinced they had something new and different to bring to the D.C. bridal scene. Flash forward nine years, and Georgetown's Hitched has gone from newbie on the block to a fixture for Washington brides who are looking for a dress that's truly one of a kind. Levine and Kepniss focus on customer service and on customizable dresses that are unique, from made-to-measure Anna Maier gowns to lacey Lela Rose numbers.
And the salon has become a one-stop shop for brides, offering invitations and a bridesmaids department upstairs, Hitched Maids. "We love working with brides from beginning to end," Levine said. Even if you didn't buy your dress at Hitched, the boutique hosts regular styling nights for bridal accessories. Is there anything about the D.C. bride that stands out? "We find the D.C. bride likes to dot all her I's and cross her T's," Levine said. Yep, us Washingtonians are on top of things.