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Osterville, Massachusetts-based brand Ellie Kai made a stop in D.C. last week to introduce shoppers and the press to their brand at private party at the Loews Madison Hotel downtown. This is a line that involves choices: first, shoppers pick out the style of dress they want, from maxis to work-ready shift dresses, and then they choose a print from a dizzying array of samples. And voila, a custom dress is mailed to you in about three weeks. Ellie Kai also sells tops and skirts, and beyond the cool customization factor, the brand stresses packability. These clothes can be balled in a suitcase and emerge wrinkle-free. The fabric also seems breathable enough for Washington summers.
Since the brand has met with shoppers from Dallas to New Jersey on their press tour, we asked Ellie Kai DC consultant Suzette O'Connor what styles particularly appeal to women in Washington. Here's what she said:
· Ellie Kai Launches a Customizable, Fit-Oriented Spring Collection [Racked Boston]
· Ellie Kai [Official Site]
· Ellie Kai! [Bisnow]