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A Colorful Tour of Dupont's Coolest New Shop, EmporiumDNA

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What does EmporiumDNA's "shop-in-shop" concept mean exactly? The 4,000-square-foot Dupont Circle boutique is organized for optimal browsing. Developed by Washington, D.C.-based retail company IK Retail Group, EmporiumDNA's stunning storefront opened last month. The shop is designed to showcase both trendy and emerging international and domestic brands like Alice + Olivia, Anglomania by Vivienne Westwood, Clover Canyon, Yumi Kim, all artfully displayed. Right by the shop doors, there's an extensive selection of Rebecca Minkoff purses in every color of the rainbow, as well as apparel from the brand. A shoe gallery showcases sexy heels and flats from the likes of Pour La Victoire and B by Brian Atwood. Looking for jeans and going-out weekend wear? Find denim from J Brand, Wildfox, Paige, Hudson and more, while brands like Torn By Ronny Kobo and Mink Pink have you covered in the short shorts and body con dresses department. In the back of the shop, Italian designers like Stefanel, Kisei, and Ekle offer classic pieces.

· EmporiumDNA [Official Site]
· The 38 Essential D.C. Shopping Experiences, Spring 2014 [Racked DC]
· Dupont Circle's New Boutique EmporiumDNA Will Open March 27 [Racked DC]