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Marketing Gimmicks

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Little-known fact: George H.W. Bush really loves socks. In a fundraising letter for the Republican National Committee, Bush writes: "I'm a self-proclaimed sock man. The louder, the brighter, the crazier the pattern -- the better!" So the RNC dreamed up some crazy socks with mini elephants and an embroidered Bush signature, and they can be yours with a donation of $35 or more. [Racked]