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YogaWire

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Yoga poses + Instagram = cha-ching. Racked National explores the yoga Instagram phenomenon, and Arlington's own Irene Pappas, @FitQueenIrene, explains how she gained her almost 300,000 followers. "When I first joined Instagram [a year-and-a-half ago], I tried everything to build a following. I used every yoga hashtag, I commented on a lot of posts, and connected with bigger accounts," Pappas said. "I played it smart and looked at it as a business aspect to build my brand." [Racked]