Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Shopping at the Peter Pilotto for Target launch this morning was downright relaxed. When the doors opened this morning at 8 a.m., the 15 shoppers in line walked calmly inside to the four Peter Pilotto displays to the left of the door. Everyone had bonded while in line, and there was plenty of lamenting about what wasn't there — the romper, the black and white skirt, and that belted green floral dress. Bummer! Instead, shoppers pulled the strapless dress, the moto jacket, and the checked skirts, while leaving the stands with the sneakers, totes, sunglasses, and swimwear relatively intact. It was so calm, in fact, that we had no problem taking photos. Take a look after the jump, and if you're interested in any of these items from the collection, it's definitely worth taking a look this morning because many sizes were still left. How was your experience at any other Targets in the area? Did you see those key pieces in any other stores? Let us know in the comments.