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Have you been as mesmerized as we have by those kaleidoscope-esque commercials for the Peter Pilotto for Target collection? They won't be on TV screens much longer, because this is the weekend the collection launches in Targets across the nation and online at Target.com and Net-a-Porter. It's happening this Sunday, February 9 and for D.C. residents, yes, they're carrying the line at the Columbia Heights Target.
After the jump, we're posting more locations in Maryland and Virginia where you can shop the collection, as well as a mini-primer with everything you need to know before launch day, from what time to get there, the lowdown on returns, why Peter Pilotto is having a seriously great 2014, and more.
Images via Racked NY
Here's why fashion fiends dig Peter Pilotto
Fresh off winning the 2014 BFC/Vogue Designer Fashion Fund award, the London-based designers behind Peter Pilotto are set to invade the U.S. via their Target collection. Known for their bright and playful kaleidoscopic prints, Peter Pilotto and Christopher De Vos's designs have been worn by celebs like Cate Blanchett, Kerry Washington, and Sandra Bullock.
Unlike the 3.1 Phillip Lim for Target collection, Peter Pilotto's Target collection is not a carbon copy of anything you'll see on the runway. But this is the first time Peter Pilotto has experimented with swimwear, and the Target collection offers accessories like sunglasses and slip-on sneakers.
Know the lookbook
Print-lovers, check out the full lookbook or Racked NY's handy Pinterest page and figure out which piece(s) you'll make a beeline for when you get to Target. Keep in mind that pricing for the collab will run you between $14.99 and $79.99 for clothing (which includes apparel and swim), and $16.99 to $39.99 for accessories. And don't forget that some of the pieces are online exclusives, like the red floral/check print sweatshirt and the matching bikini bottom and tote, and the green floral stripe pencil skirt and matching bikini top.
When to get there
The doors open at Target at 8 a.m. on Sunday, so be there early for the best selection. Just as an FYI, when we arrived for the Philip Lim launch at the Columbia Heights Target at 7:30 a.m., there were about 40 people in line.
Where to shop it besides Columbia Heights
Per a PR rep, all the Targets below will carry the Peter Pilotto x Target line. Is your Target not represented? Drop us a line and we'll find out whether it is on the master list of stores carrying the line.
25 Grand Corner Avenue, Gaithersburg MD 20878
10500 Campus Way S, Largo MD 20774
5700 Bou Avenue, Rockville MD 20852
20908 Frederick Road, Germantown MD 20876
11160 Veirs Mill Road, Wheaton MD 20902
3101 Jefferson Davis Highway, Alexandria VA 22305
6600 Richmond Highway, Alexandria VA 22306
10301 New Guinea Road, Fairfax VA 22032
13047 Fair Lakes Shopping Center, Fairfax VA 22033
6100 Arlington Boulevard, Falls Church VA 22044
5115 Leesburg Pike, Falls Church VA 22041
12197 Sunset Hills Road, Reston VA 20190
14391 Chantilly Crossing Lane, Chantilly VA 20151
What to do if you need to return:
According to Racked NY, Target's customer service says that they'll honor the standard 90-day return rule, but in the past, collaboration return policies have differed. It's best to check your receipt, and remember to check back in to see if anyone has returned a piece you wanted.
What to know about shopping online
Want to skip the whole in-person thing? Check out Racked National's lengthy online-shopping guide for tips on how to get exactly what you want.
· It's Here! The Full Peter Pilotto for Target Lookbook Is Here! [Racked]
· A Complete Guide to Crushing Peter Pilotto x Target [Racked]
· Peter Pilotto's Target Collab Won't Cannibalize the Main Line [Racked]
· Peter Pilotto: With help from Cara Delevingne and Target, our bright prints hit the sartorial sweet spot [Metro]
· Limsanity: Columbia Heights Shoppers Chase a Cart Full of Bags [Racked DC]