Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Last month, hip Logan Circle salon Immortal Beloved made a big move from a converted garage on Church Street to prime real estate right on the 14th Street strip. And for those who are wondering — yes, the tree came with them. The salon's dramatic décor in their original location included a much-Instagrammed Photinia tree planted in a bathtub, and the Immortal Beloved team loaded the tree into a truck and carefully drove it the few blocks to their new space, the former location of Muléh. "It was under the skylight in the old place, and we're interested to see how it does," said Jill Heizer, Immortal Beloved brand manager. Yep, the 14th Street location has the same romantic feel as the original location, but it is way more spacious. Clients will find 55 chairs at the new salon, with a separate area just for hair color featuring state-of-the-art hair dryers. There's even more space downstairs, with a studio for training.
Immortal Beloved owner Kelly Gorsuch built most of the furniture in his woodworking shop in Virginia, in collaboration with his friend, woodworker Caleb Woodard. In the front of the salon, products from Gorsuch's Edit line — including hair care and candles — are displayed alongside Oribe products. And Immortal Beloved's green thumb continues at the front desk, where vines have been planted in hopes that they will grow into the rafters. "The space is going to grow as we grow," said Heizer. Want to make an appointment? Contact the salon at (202) 879-7797, and prices range from $25 to $200 for a cut and $50 to $325 for color.
· Immortal Beloved [Official Site]