clock menu more-arrow no yes mobile

Filed under:

Three Tips for Conquering Sunday's 3.1 Phillip Lim x Target Launch

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

You've seen the lookbook and the promotion spectacle, and now it's finally time to get your hands on that 3.1 Phillip Lim x Target graphic sweater, abstract floral dress, or Pashli-esque bag. After much hype — deservedly so, since many of the collab looks are inspired by the real thingthis Sunday, September 15 is when the collection arrives in Targets across the country.

And yes, it will drop in the District's only Target, the DC USA retail development in Columbia Heights. It might not be utter pandemonium, but you'll want to have your game face on for the launch day. After the jump, we're sharing a little primer to conquering 3.1 Phillip Lim x Target.

1. Know your Target.
Don't want to leave D.C. proper? Then Columbia Heights it is. There's plenty of options in Virginia and Maryland, however. The staff members at the following stores confirmed that the 3.1 Phillip Lim merchandise will be in store at the following locations:
· 3101 Jefferson Davis Highway, Alexandria, VA
· 3101 Donnell Drive, District Heights, MD
· 5115 Leesburg Pike, Falls Church, VA
· 12000 Cherry Hill Road, Silver Spring, MD
· 5700 Bou Avenue, Rockville, MD

For further flung locations, here's a list of Target locations. Make sure you call ahead, though, just to be on the safe side. The Falls Church location at 6100 Arlington Boulevard told us they would't stock the line till the following week.

2. Set your alarm.
Target stores open at 8 a.m., so get there early to get the best selection.

3. Get a strategy.
Browse the lookbook and get an idea of your top picks so you know what to look for when the doors open. We're thinking a few pieces will sell out first, like that the colorful leopard print pieces, the t-shirt dress with leather sleeves, that bright yellow satchel, and the men's black high-tops. And take the time to try things on — unless you have your eye on the bags, which means it will just be a grabbing free-for-all.
·BOOM: See the Entire 3.1 Phillip Lim x Target Collection [Racked]


3100 14th St NW #201, Washington, DC 20010