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Inside Goorin Bros., Your New Neighborhood Hat Shop

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On Friday, San Francisco-based hatmakers Goorin Bros. opened the doors to their new Georgetown shop, their first store in Washington, D.C. and their 28th location. And CEO Ben Goorin was on hand to not only show customers around the new store, but to introduce them to hats as a must-have, outfit-making accessory. "In New York, people are already wearing hats. Here, the exciting part is introducing people to the category. The category has always been there but we are reintroducing it," CEO Ben Goorin told Racked DC. Yep, stepping into the Georgetown shop is like teleporting back to the era when everyone wore hats. And although Goorin Bros. looked for store locations in Dupont Circle, opening in historic Georgetown alongside heritage brands like The Frye Company made the most sense. Inside the store, customers will find tin ceilings, hatmaking tools as decor, and photos of the Goorin family, who have been making hats since 1895. The store's hand-crafted packable, water-resistant Heritage hats are made in a factory in Pennsylvania with the same blocks used in the 1920s and 1930s, for truly authentic cloches, fedoras, and panama hats.

Need something wooly for 27 degrees days, or a trucker-style baseball cap? You'll find that here too, as well as hat accessories like feathers for your new cap. The old-school hat box is pretty ace too.

· Goorin Bros. Will Open in Georgetown on November 22 [Racked DC]
· Goorin Bros. [Official Site]