clock menu more-arrow no yes

Filed under:

Under Armour Wire

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Whether or not customers buy more yoga mats isn't driving Under Armour's brick and mortar expansion of glitzy Brand House stores. The idea, according to The Washington Post, is to introduce customers to Under Armour's brand story and retail experience by opening Brand Houses in influential markets like Tysons Corner Center. [WaPo]