Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The boot shopping options in Georgetown are multiplying. First, The Frye Company opened in September, and now Washington's first-ever Dr. Martens-owned store has landed on M Street. The Dr. Martens store opened yesterday, showcasing the brand's iconic boots with yellow stitching and a range of clothing as well. Click through for a photo gallery of the very rock-and-roll 1,200-square-foot store.
Interestingly enough, the Georgetown Dr. Martens shop has a feature that is completely unique to Washington. A construction crew discovered a large painted Todd's Tonic advertisement during the demolition of the previous store, P&C Fine Art, and decided to keep it up as a nod to Georgetown's history. The shop also includes a special "Made in England" display, with products made in Dr. Martens original Northamptonshire factory. And Dr. Martens was using the color oxblood before it was cool — leather seating in the store is in the company's classic burgundy shade.
Need some fanfare with your Docs? A free grand opening event is planned for October 24 from 7 p.m. to 9 p.m. with an in-store performance by local band Misun and a DJ set from Patrick Kigongo of the band Ra Ra Rasputin.